IAA.prototype.club

Software Developer Contest in Mobility in Munich or Hanover

NEXT DATE

IAA MOBILITY

09 - 14 Sep 2025

Hall B2, Booth D107
Trade Fair Center Messe München

2025/09/09 09:00:00

Welcome to the IAA.prototype.club

The annual innovation event for startups and companies!

 

Experience a unique platform during the IAA MOBILITY in Munich and the IAA TRANSPORTATION in Hanover, where talented people deal with industry-specific mobility challenges in an intensive development sprint.

The IAA.prototype.club is more than just an event: it brings together creativity and technology to create solutions for the future of mobility. Immerse yourself in our professional hackathon, which not only showcases digital innovations, but also provides space to solve real industry problems.

Be part of this groundbreaking event where new ideas and technologies shape the mobility landscape every year. The IAA.prototype.club offers space for visionary ideas and shapes the future of mobility. Be ready for an inspiring journey into the world of innovation at the next IAA.prototype.club!

Welcome to the IAA.prototype.club

The annual innovation event for startups and companies!

During the IAA Mobility in Munich or the IAA Transportation in Hanover, experience a unique platform where talents tackle industry-specific mobility challenges in an intensive development sprint.

The IAA Mobilitython is more than just an event: it brings together creativity and technology to create solutions for the future of mobility. Immerse yourself in our professional hackathon, which not only showcases digital innovations, but also provides space to solve real industry problems.

Be part of this groundbreaking event where new ideas and technologies shape the mobility landscape every year. The IAA.prototype.club offers space for visionary ideas and shapes the future of mobility. Be ready for an inspiring journey into the world of innovation at the next IAA.prototype.club!

Our program at IAA MOBILITY

Engaging talks, pitches, and live innovation every day at our booth.

From 12:00 PM

Hall B2, Booth D107

Startup Pitching Sessions

Pitch your solution live at IAA MOBILITY

What to expect

• 5–7 min pitch + setup time
• No moderation
• Bring your own hardware (laptop, HDMI etc.)
• You may record your pitch

Book your free slot now

*To participate, you must be an exhibitor at IAA MOBILITY and must post at least once about participating in the event.

Register now

2:00 PM – 4:00 PM

Hall B2, Booth D107

Startup Factory Masterclass

“Startup Factories – Catalysts for Mobility”

Moving Mobility Forward – Together

How can Startup Factories, Corporate Innovation Hubs, and Accelerators jointly drive innovation in the mobility sector?
This Masterclass brings together key players – to enable real solutions, efficient collaboration, and a future-ready innovation network.

What to expect?

  • Networking at decision-maker level

  • Insights and impulses from UnternehmerTUM

  • Exchange on concrete challenges & cooperation opportunities

  • Building a hands-on, implementation-driven network

Agenda

  • Welcome & Introduction

  • Needs & Pains of the Automotive Industry (VDA, IAA.prototype.club)

  • Keynote
    Dr. Jennifer Kaiser-Steiner, Head of Learning & Exchange Center, UnternehmerTUM

  • From Pitch to Production: Can Startups survive the Automotive journey?
    Stephanie Reimann Izhak, Head of Innovation as a Service at Volkswagen Group

  • Leveraging your internal innovation investments with Corporate Spin-Offs
    Sebastian Grimm, Geschäftsführender Vorstand, Förderverein move+ Accelerator e.V.

  • Moderated discussion: Driving Startups Forward in the Automotive Sector with impulses from TUM Venture Lab (Niclas Knapp)

  • Efficiency & Coordination – Next Level Collaboration

  • Wrap-Up & Networking

(max. 2 people per organization, preferably decision-makers from management or business development)

From 12:00 PM

Hall B2, Booth D107

Startup Pitching Sessions

Pitch your solution live at IAA MOBILITY

What to expect

• 5–7 min pitch + setup time
• No moderation
• Bring your own hardware (laptop, HDMI etc.)
• You may record your pitch

Book your free slot now

*To participate, you must be an exhibitor at IAA MOBILITY and must post at least once about participating in the event.

Register now

From 1:00 PM

Hall B2, Booth D107

Truck Parking Forecast Experttalk

„Together Against Truck Parking Chaos“

The Problem
A challenge that affects everyone – but no one can solve alone:
Truck drivers spend hours searching for parking spaces. It costs time, money, and nerves.

The Initiative
We join forces: politics, industry, research, and startups are creating a scalable, data-driven standard for truck parking search – open, sustainable, for everyone.
On board: DLR, Toll Collect, and the German Federal Mobility Data Platform (Mobilithek).

The Process
One year – one problem – one ecosystem.
Politics, research, industry, and startups join forces to tackle an urgent mobility issue holistically:

  • Data Provision: Mobilithek & DLR

  • Innovation Development: Startups & technology partners

  • Reach: Associations & political communication

  • Validation: User feedback & live testing

The Result: A new standard for truck parking search – scalable, data-driven, practical.

Kick-off: at IAA MOBILITY 2025

2:00 – 4:00 PM

Hall B2, Booth D107

Productivity boosters for the automotive sector

AI as a way out of the crisis

Opening

Ms. Isabelle Kirschbaum-Rupf, Partner and Member of the Executive Board & SME Representative, VDA

Keynote

Dr. techn. Dipl. Ing. Christof Nitsche

Head of Generative AI at Research Department Artificial Intelligence and Machine Vision

Institute for Manufacturing Engineering and Automation (IPA), Fraunhofer Institute for Manufacturing Engineering and Automation

Deep Dives

► Knowledge management with AI – Digital knowledge twins in business practice

Michael Kühne, Head of IT, Afriso Euro-Index GmbH

Antonius Gress, Co-founder & CEO, Blockbrain GmbH

► Bable – early insights into urban planning

Moritz Mierisch, Head of Growth & Strategy DACH, BABLE Smart Cities

More coming soon 

Take part

10:00 AM – 6:00 PM

Hall B2, Booth D107

IAA MOBILITY HACKATHON

One day. One location. The hottest tech topics.

Join us for a hands-on hackathon where you’ll tackle real challenges from leading industry partners in areas like mobility, cybersecurity, AI, and more. Work in teams, build creative solutions, and showcase your skills on the big stage.

Get more information

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Previous Events

Here you can find the reports on past IAA events

Feel free to contact us

If you have any inquiries, partnership proposals, or would like to get involved in shaping the future of mobility through our event, please feel free to reach out to us.

Feel free to contact us

If you have any inquiries, partnership proposals, or would like to get involved in shaping the future of mobility through our event, please feel free to reach out to us.