At DLG.prototype.club 2023, CLAAS teamed up with prototype.club to explore cutting-edge solutions for the tractor cabin of the future. Through this collaboration, promising startups were identified to bring innovative UX and control concepts to life. The result? A visionary approach to modern farm machinery that enhances user experience and efficiency.

The Goal

CLAAS sought innovative UX/UI solutions to transform the tractor cabin into a smart farm control center. The challenge was hosted at DLG.prototype.club 2023, where startups presented groundbreaking approaches to interface design, visualization, and interaction.

The Collaboration

Working with prototype.club, CLAAS engaged with cutting-edge startups to rethink how operators interact with farming machinery. The focus was on:

• Intuitive User Interfaces – Simplifying complex controls
• Advanced Visualization – Improving data display for better decision-making
• Seamless Interaction – Enhancing the operator experience

The Winning Concept

Lumos, an innovative startup, convinced CLAAS with a future-oriented UX design. Together, they developed a concept that reimagines the tractor cabin as an intelligent control hub, integrating modern data visualization and interaction technologies.

What’s Next?

The insights gained from this collaboration will help shape the next generation of CLAAS tractors. prototype.club continues to connect CLAAS with innovative startups, driving technological progress in agriculture.

The challenge

CLAAS aimed to redesign the user experience of tractor cabins, making them more intuitive and efficient. The challenge brought together startups specializing in UX/UI, interaction design, and data visualization to explore future-ready solutions.

What startups brought to the table

Through prototype.club, CLAAS engaged with a diverse group of startups, each offering fresh ideas to improve interface usability, operator comfort, and smart data integration. The concepts explored ranged from gesture-based controls to AI-driven assistance, challenging traditional design approaches.

Key learnings

Based on the collaboration, several key takeaways emerged:

• Simplicity matters – Operators need intuitive controls to focus on the job, not on complex technology.
• Data accessibility is crucial – Real-time insights should be displayed clearly and contextually.
• New technologies offer new efficiencies – AI, automation, and smart visualization can enhance productivity.

Together with APCOA we discover innovative solutions for the cities of tomorrow. As their open innovation partner, we offer startups and entrepreneurs the opportunity to present their ideas seamlessly. Together, we evaluate these proposals and implement the best solutions in the Urban Hubs.

What is the actual idea behind urban hubs?

Urban Hubs are innovative urban spaces designed to facilitate smart mobility and optimize urban infrastructure by integrating various modes of transportation and services. They aim to enhance accessibility and sustainability in cities by promoting collaboration among local stakeholders, businesses, and residents.

Already today, urban hubs should connect different everyday experiences, ideally linking different services:

Powercloud is at the forefront of revolutionizing billing platforms, working collaboratively with customers and partners to shape the future of energy management. Their commitment to innovation and talent acquisition is evident through initiatives like the powercloud GmbH Speed Hackathon, where they engage with young professionals to address challenges such as credit scoring. With a focus on creating cutting-edge solutions and fostering partnerships, powercloud is leading the way in driving innovation within the energy sector

What was the powercloud hackathon about?

The challenge presented at the powercloud hackathon encompassed both technical and non-technical tasks. Participants were tasked with leveraging Powercloud’s event system to compute internal credit scores for customers, extracting relevant data from the customer lifecycle. Simultaneously, they had to develop a scoring system based on various customer lifecycle events and external credit scores. This involved defining events, determining derived information, and establishing a methodology for calculating internal credit scores. Participants were also required to ensure transparency and devise a strategy for continuous model improvement based on available customer data.

What did prototype.club deliver?

Prototype.club played a pivotal role in facilitating the powercloud hackathon, providing valuable support and resources to ensure its success. Through their expertise in organizing innovation competitions and fostering talent acquisition, prototype.club helped streamline the hackathon process and engage participants effectively. They provided logistical support, promotional efforts, and platform infrastructure for hosting the event, allowing participants to focus on tackling the challenge at hand. Additionally, prototype.club facilitated networking opportunities, connecting participants with industry experts and mentors to enhance their experience and maximize collaboration. Overall, prototype.club’s contribution was instrumental in driving innovation and fostering a dynamic environment for problem-solving and skill development.

AGCO played a central role at Agritechnica 2023, hosting a challenge focused on „Multi-route optimization for autonomous infield machine collaboration.“ The goal was to enhance coordination in agricultural tasks.

OmegaLambdaTec GmbH stood out with a groundbreaking solution that not only impressed the jury but also aligned seamlessly with AGCO’s vision for the future of farming. Their optimized route not only considered speed and cost-effectiveness but also environmental factors. This collaboration highlights AGCO’s commitment to innovation and sustainable agriculture.

What was the AGCO challenge about?

The AGCO challenge at Agritechnica 2023 revolved around „Multi-route optimization for autonomous infield machine collaboration.“ In the agricultural landscape, where tasks like plowing, sowing, and harvesting demand intricate coordination, the challenge sought innovative solutions. The aim was to replace uncoordinated movements of individual autonomous and manned machines in the field with a sophisticated system. This system would facilitate seamless interaction among several machines running in parallel and streamline their routes.

Harvest precision quest

The imperative lay in addressing the tight harvest window, requiring an efficient and synchronized harvest chain. AGCO, a global leader in agricultural equipment, sought a cutting-edge tool for effective communication and planning across diverse machines in the field.

What was the winning solution?

OmegaLambdaTec GmbH emerged victorious with their groundbreaking approach to „Multi-route optimization for autonomous infield machine collaboration.“ Their ingenious solution aimed at enhancing the efficiency of the entire harvest operation, integrating autonomous and human-driven machines seamlessly. The winning algorithm not only optimized routes for speed and cost-effectiveness but also factored in environmental considerations.

Revolutionizing agriculture through simulation

Visualized through a 2D simulation, the Farm Manager, Combine Operator, and Tractor Operator could interact effectively with the system. OmegaLambdaTec’s solution promised to revolutionize the agriculture industry, aligning with AGCO’s commitment to innovation and sustainable farming practices.

Watch now the interview with Laszlo Füri, Director DevOps Digital and Enterprise, about the experience with prototype.club