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A week dedicated to the smart farming revolution

The Agritechnica 2023, from 12.11. to 19.11. in Hanover, was all about “Green Productivity” this year! From up-and-coming start-ups to global industry leaders, everything was represented at the world’s leading trade fair for agricultural technology. This biennial event attracts an international audience looking to exchange ideas. Thanks to our collaboration with the German Agricultural Society (DLG), we were also there this year.

Focus on green productivity

In an era in which uncertain harvest times and crop failures are part of everyday life, digitalization and the use of artificial intelligence in agriculture are indispensable. To ensure more sustainable management of land and fields, we have launched two challenging competitions this year:


CLAAS x Fraunhofer IGD Challenge

– The cab of the future as a control center for the farm

The working world of farmers is changing, traditional operating processes are being automated, and organizational tasks are taking center stage. Therefore also the workplace must evolve. The challenge was to develop new concepts for an intelligent cabin that not only enables the monitoring of autonomous field robots, but also visualizes all relevant information in an easily understandable form and enables innovative human-machine interaction.

Various start-ups presented their innovative demo pitches on November 12 at the DLG x stand and deeply impressed the jury, consisting of teams from CLAAS and Fraunhofer IGD. The concepts presented showed endless possibilities and impressive functions.

AGCO & Fendt Challenge

– Multi-path optimization for autonomous collaboration of field machines

Due to narrow harvest windows, farmers are forced to work extremely efficiently along the harvest chain. This challenge aimed to develop algorithms to ensure communication and planning in the field, depending on the level of automation. The developed prototypes enable a holistic optimization of the operation in terms of route and machine requirements, taking into account efficiency, economy and environmental impact.

Innovative ideas & lucky winners

The winners (CLAAS x Fraunhofer IGD) and OmegaLambdaTec (AGCO) are not the only ones to benefit from this experience. All participants of the challenges are inspired and full of motivation to continue on their way. The challenge partners were also enthusiastic about the large number of great innovations and signaled their willingness to collaborate with the start-ups in the future.

An outstanding opportunity to make contacts, exchange ideas with like-minded people and actively help shape the future of agriculture!

Laszlo Füri, Director DevOps AGCO, gives insights about


Her main tasks are the preparation of content for social media and the documentation of events.